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Wednesday, 22 July 2026 · Morning editionToronto ☀ 14°CCAD/USD 0.7106 · CAD/EUR 0.6223About UsOur TeamSourcesContactNewsletter

Reviews Policy

Who is responsible for reviews at Kelowna Daily?

Editor-in-Chief Catherine Roy holds ultimate responsibility for all reviews and recommendations published on Kelowna Daily. Standards & Fact-Checking Lead Andrew Leblanc oversees source verification and factual accuracy of review content. The editorial leadership team, including Managing Editor Marc Tremblay, enforces this Reviews Policy across all sections.

Pacific Ridge Digital Media Inc. (BC Registry Services number BC1487293), the British Columbia corporation that owns and operates Kelowna Daily, grants the editorial team full independence in producing review content. Catherine Roy reports directly on editorial standards and publication decisions, and she is reachable at catherine.roy@kelownadaily.com or +1 604 555 0143 for matters related to review policy. The Our Team page lists all editorial staff involved in review production.

How are reviews produced independently from advertisers?

Kelowna Daily maintains strict separation between its editorial operations and all commercial relationships. Reviews are produced by the editorial team without input from advertisers, sponsors, or commercial partners. No advertiser, sponsor, or funding source may influence review content, ratings, or editorial conclusions.

This independence is a core requirement of the publication’s editorial mission. The commercial team operates separately from the newsroom, and advertising revenue — including display advertising, affiliate links, commercial partnerships, and sponsored content — never determines whether a review is published, what it says, or how it is rated. Any sponsored or commercially arranged review content is clearly labelled as such and handled under the separate Sponsored Content Policy. Readers who want a full overview of how the site is funded and how editorial independence is protected can consult the Ownership & Funding page.

What disclosure practices apply to reviews?

Every review and recommendation on Kelowna Daily includes clear disclosure of any affiliate relationships, sponsored elements, or commercial connections. Reviews that contain affiliate links are marked with a notice, and sponsored review content is labelled as such. Full disclosure policies are published at Advertising & Affiliate Disclosure and Sponsored Content Policy.

Affiliate links are used only as one of several funding sources for the site. When a reader clicks an affiliate link and makes a purchase, Kelowna Daily may receive a small commission at no extra cost to the reader. Every piece of review content that includes affiliate links carries a disclosure statement explaining that relationship. No affiliate arrangement affects the substance, rating, or recommendation of a review. The editorial team, led by Catherine Roy and Andrew Leblanc, is responsible for ensuring that disclosures are accurate, prominent, and compliant with Canadian advertising and consumer protection standards. Readers who encounter a review without a required disclosure are encouraged to contact Contact or email corrections@kelownadaily.com.

How does the editorial team verify accuracy in reviews?

Every review published on Kelowna Daily is assigned to a named writer, reviewed by an editor, and fact-checked by the standards team before publication. Standards & Fact-Checking Lead Andrew Leblanc manages verification of all claims, sources, and product or service information cited in reviews. This process applies equally to staff-written and freelance-contributed review content.

The fact-checking protocol for reviews includes verification of product specifications, pricing, availability, performance claims, and any comparative statements. Writers are required to disclose the basis of their review — whether it is based on firsthand testing, expert analysis, publicly available data, or a combination of methods. AI-assisted tools may support research, drafting, or formatting but never replace human editorial judgement. Every review is approved by a human editor before publication, and no AI tool may fabricate quotes, sources, or author experience. The full approach to automated tools is documented in the AI & Automation Policy. For details on the broader editorial standards that govern reviews and all other content, see the Editorial Policy and the Fact-Checking Policy.

Our commitments

  • Every review is produced by the editorial team independently of advertisers, sponsors, and commercial partners, with no external influence on content or ratings.
  • All affiliate links, sponsored elements, and commercial connections in reviews are disclosed clearly and prominently in accordance with Canadian standards.
  • Every review is assigned to a named writer, reviewed by an editor, and fact-checked by the standards team before publication.
  • Corrections and updates to reviews are handled promptly through the process overseen by Editor-in-Chief Catherine Roy and documented in the Corrections Policy.
  • Readers can report concerns about review content or disclosure practices by contacting the editorial team at corrections@kelownadaily.com or using the Complaints Procedure.