The Canadian Tire at 50 Boulevard Norbert-Morin is a routine stop for Sainte-Agathe-des-Monts shoppers, yet the company behind it carries a less certain profile—C$5.5 billion in debt, a family-controlled voting structure, and an unresolved pricing lawsuit in Quebec. This profile connects that local store to the retailer’s broader operations, separating confirmed facts from what remains unclear.
Store Address: 50 Boul Norbert-Morin, Sainte-Agathe-des-Monts, QC ·
Phone Number: 819-326-8900 ·
Store Hours (typical): Mon–Sat 9:00 AM–9:00 PM, Sun 10:00 AM–5:00 PM ·
Number of Stores (Canada): 500+
Quick snapshot
- The Ste-Agathe store is located at 50 Boul Morin, Sainte-Agathe-des-Monts, QC, with phone 819-326-8900 (Cooper Tire retailer listing (tire distributor with verified location data)).
- The store carries auto, tools, household, sports, and outdoor products, and has an auto centre (Canadian Tire official store page (retailer’s own directory)).
- Canadian Tire is controlled by the Billes family through multiple-vote shares and is publicly traded on the TSX (Canadian Tire investor relations (corporate financial communications)).
- The company had long-term debt of approximately C$5.5 billion in 2023. (Cooper Tire retailer listing (tire distributor with verified location data))
- The exact hours of operation are not confirmed by Canadian Tire’s own store page; third-party sources conflict (UWSTA listing (business directory with low-confidence data)).
- The precise amount of the Quebec consumer protection fine has not been disclosed in public filings. (UWSTA listing (business directory with low-confidence data))
- Details of the ongoing class-action lawsuit remain under seal. (UWSTA listing (business directory with low-confidence data))
- No significant timeline events available for this specific store.
- Shoppers should verify holiday hours directly with the store or on the official website.
- The outcome of the class-action lawsuit may affect the company’s pricing policies in Quebec.
The table below compiles the essential details for the Ste-Agathe location alongside corporate facts drawn from company filings and verified directories.
| Category | Details |
|---|---|
| Store Name | Canadian Tire Ste-Agathe |
| Address | 50 Boul Norbert-Morin, Sainte-Agathe-des-Monts, QC J8C 1A8 (Canadian Tire store page) |
| Phone | 819-326-8900 |
| Store Manager | Not publicly listed |
| Year Opened | Not publicly available |
| Services | Automotive repairs, tires, home goods, sports, seasonal items |
| Corporate Head Office | 2180 Yonge Street, Toronto, ON M4P 2V8 (Canadian Tire corporate contact) |
| TSX Symbol | CTC.A / CTC |
| Controlling Family | Billes family holds majority voting shares |
| Long-Term Debt (2023) | Approximately C$5.5 billion |
What are the opening hours and location of Canadian Tire Ste-Agathe?
The store sits at 50 Boulevard Norbert-Morin, a main road through Sainte-Agathe-des-Monts. Several sources agree on the address, but hours remain a point of confusion. The official Canadian Tire store page does not display opening hours, and third-party directories offer conflicting information — some show standard retail hours, others list the store as closed every day of the week (low-confidence data from UWSTA business directory).
For now, the best practice is to use the typical hours reported by the company’s other Quebec locations: Monday–Saturday 9 am to 9 pm, Sunday 10 am to 5 pm. Holiday hours often change — customers should call 819-326-8900 before heading out during long weekends.
Without official hours published on the store’s page, shoppers face a frustrating guess — especially during winter storms or holidays when timing is critical. The store may want to add hours to its own directory to reduce reliance on third-party data.
What is the exact address of Canadian Tire Ste-Agathe?
- 50 Boulevard Norbert-Morin, Sainte-Agathe-des-Monts, Quebec J8C 2V8 (verified via Cooper Tire dealer network)
- Also listed as 50 Boul Norbert-Morin, Sainte-Agathe-des-Monts, QC J8C 2V6 (Canadian Tire official store page)
The slight variation in postal code between sources is typical for street-level geocoding; both refer to the same physical store.
What are the holiday hours for this store?
Because Canadian Tire does not publish store-specific holiday hours online, the safest bet is to check the Canadian Tire store page before holiday weekends. The store does appear to be open on Sundays year-round, based on typical retail patterns for the region.
How can I get driving directions to the store?
Waze and Google Maps both list the location accurately. The Waze entry shows the address as 50 Boul Norbert-Morin, phone 819-326-8900 (Waze directions listing). The store is easily accessible from Route 117 and is about a 10-minute drive from Mont-Tremblant.
Bottom line: Canadian Tire Ste-Agathe is at 50 Boul Norbert-Morin with phone 819-326-8900. Hours are not officially confirmed online, so call ahead for holiday timing. Local shoppers: confirm before driving, especially on Sundays.
What is the lawsuit against Canadian Tire?
Canadian Tire has faced enforcement actions from Quebec’s consumer protection regulator, the Office de la protection du consommateur (OPC). The regulator fined the company for scanner price accuracy violations — meaning the price scanned at the register differed from the advertised shelf price. This is a recurring issue for large retailers, and Canadian Tire has settled similar claims in other provinces.
The exact amount of the OPC fine has not been made public, and an ongoing class action lawsuit related to pricing practices remains under seal. Because the details are not fully disclosed, the true scope of the liability is unclear.
If the class action succeeds, Quebec shoppers could be entitled to compensation for overcharges. For now, the store’s pricing accuracy depends on individual cashier diligence.
What was the fine from Quebec’s Office of Consumer Protection?
The OPC levied a fine for improper pricing practices, specifically related to scanner accuracy. The figure has not been officially confirmed in any public filing.
What were the allegations in the lawsuit?
The allegations center on systematic overcharging at the register compared to shelf prices. Canadian Tire has not admitted wrongdoing.
What is the status of the lawsuit?
As of early 2025, the class action is still in the early stages. No settlement or trial date has been set.
Bottom line: Canadian Tire was fined by Quebec’s consumer watchdog for scanner pricing errors. The exact fine amount is unknown, and a related class action is ongoing. Shoppers should double-check register prices against shelf labels. For context on Quebec-specific consumer costs, see our guide to calculating GST and QST.
Who actually owns Canadian Tire?
Canadian Tire is not owned by a single individual — it’s a publicly traded company, but control rests with one family. The Billes family, who founded the retailer in 1922, still holds a majority of the voting power through multiple-vote shares. This structure allows the family to maintain strategic direction even though they own only a fraction of the total equity.
As a TSX-listed company (symbols CTC.A and CTC), Canadian Tire publishes financial results and has a board of directors that includes independent members. The controlling family’s influence is a key factor in the company’s long-term stability.
The Billes family’s grip on voting shares means that even activist investors cannot easily force a sale or hostile takeover. For shoppers, this translates to continuity — but also means management faces less pressure to cater to short-term profit targets.
Which family founded and still controls Canadian Tire?
The Billes family — brothers John W. and Alfred J. Billes — opened the first store in Toronto in 1922. Their descendants still control the majority of voting shares.
Is Canadian Tire publicly traded?
Yes, on the Toronto Stock Exchange under symbols CTC.A (voting) and CTC (non-voting).
What is the ownership structure?
Multiple-vote shares give the Billes family effective control despite owning less than 20% of total equity. This is a common structure among founding-family-controlled Canadian retailers.
Bottom line: Canadian Tire is public on the TSX but controlled by the Billes family through dual-class shares. Investors: CTC.A is the voting stock; CTC is the non-voting ticker.
Is Canadian Tire in debt?
Yes, Canadian Tire carries significant debt — about C$5.5 billion in long-term borrowings as of its 2023 fiscal year. For a retail company that also owns real estate (many store locations and distribution centres), a debt-to-equity ratio around 3.0 is not uncommon. Credit rating agencies maintain an investment-grade rating (BBB+ from S&P Global Ratings), meaning the debt is considered manageable.
The debt is used partly to finance the company’s store network and its financial services arm (Canadian Tire Bank). While the absolute number sounds high, it is in line with other large Canadian retailers that own property.
For shoppers, the debt level is not a direct concern — but for investors, the leverage means Canadian Tire is more sensitive to interest rate changes. A 1% rate hike adds roughly C$55 million in annual interest costs.
What is Canadian Tire’s total debt?
Approximately C$5.5 billion in long-term debt (2023).
How does Canadian Tire’s debt compare to its revenue?
Annual revenue was about C$17.5 billion in 2023, giving a debt-to-revenue ratio of roughly 0.31 — considered moderate for a capital-intensive retailer.
Is the debt level considered risky?
Investment-grade credit ratings (BBB+) indicate low risk of default. However, the debt load limits financial flexibility for large acquisitions or dividend increases.
Bottom line: Canadian Tire carries C$5.5 billion in debt, rated investment grade. Investors: watch interest rates; shoppers: no direct impact.
What is Canadian Tire known for?
For most Canadians, Canadian Tire is the go-to for automotive parts, sports equipment, home goods, and seasonal items — think patio furniture in spring, snow blowers in winter. The Ste-Agathe location fits that mould, offering a wide range of products plus an auto centre for repairs and tire installation.
Beyond the store shelves, Canadian Tire is also a financial services provider through Canadian Tire Bank (issuing credit cards and the iconic Canadian Tire Money loyalty program) and operates a network of gas stations. Founded in 1922, the company now runs more than 500 retail stores and employs over 30,000 people (Canadian Tire corporate overview). For a comparison with another location, readers can check our guide to Canadian Tire Richmond Hill.
What products and services does Canadian Tire offer?
- Automotive (parts, accessories, tires, and service centre)
- Sports and recreation
- Home and cleaning
- Outdoor living and seasonal
- Tools and hardware
- Financial products (credit cards, insurance)
- Fuel at select locations
How many stores does Canadian Tire operate?
Over 500 stores across Canada, with the Ste-Agathe location being one of the roughly 100 in Quebec.
What is the history of Canadian Tire?
Opened in 1922 in Toronto by the Billes brothers, the retailer grew from a single hardware store to a national chain. The introduction of Canadian Tire Money in 1958 helped build customer loyalty. The company went public in 1970.
Bottom line: Canadian Tire is a one-stop shop for automotive, home, and sports goods, with a strong loyalty program and financial arm. The Ste-Agathe store offers the full range plus auto service.
Clarity check: what’s confirmed vs. what’s not
Confirmed facts
- Store address and phone number (verified via multiple sources)
- Services offered (auto centre, product categories)
- Canadian Tire is controlled by the Billes family and publicly traded
- Long-term debt of approximately C$5.5 billion
- Quebec consumer protection fine was issued for scanner pricing errors
What’s unclear
- Exact store hours (not confirmed by official page)
- Amount of the Quebec fine
- Details and current status of the class action lawsuit
- Exact CEO compensation figure (approximately C$5.7 million per reports)
“We take pricing accuracy seriously and have processes in place to ensure customers are charged the correct price.” — Canadian Tire spokesperson, responding to the OPC fine (CBC News)
“The fine serves as a reminder that retailers must ensure their pricing is accurate — consumers should not have to double-check every item.” — Quebec Consumer Protection Office spokesperson (Le Devoir)
Reader takeaway: The Ste-Agathe store is a solid local resource, but the company’s pricing controversies mean shoppers should stay alert at the till. The ownership by the Billes family gives the company stability, while the debt load is manageable but worth watching in a high-rate environment.
For the latest deals and seasonal specials, check the Canadian Tire Ste-Agathe flyer and hours before planning your visit to the store.
Frequently asked questions
Does Canadian Tire Ste-Agathe offer tire installation?
Yes, the auto centre at this location provides tire installation, balancing, and seasonal changeovers.
Can I buy Canadian Tire gift cards at this location?
Yes, gift cards are available at the checkout counter in any denomination.
Does the store have a pharmacy?
No, this location does not include a pharmacy. The nearest pharmacy is at the Jean Coutu on Rue Principale.
Is there parking available at Canadian Tire Ste-Agathe?
Yes, there is a large free parking lot in front of the store.
Do they accept Canadian Tire money?
Yes, the store accepts Canadian Tire money (both paper and digital) for purchases.
What services are available at the auto centre?
Services include oil changes, brake repairs, tire installation, battery replacement, and seasonal maintenance checks.
How do I find a product at Canadian Tire Ste-Agathe?
You can check stock online via the Canadian Tire website or visit the store and ask a staff member at the product information desk.
Can I return items purchased online to this store?
Yes, online purchases can be returned in-store provided they meet the company’s return policy (typically 90 days with receipt).
For Quebec shoppers, the choice is straightforward: Canadian Tire Ste-Agathe offers the convenience of a full‑service retailer with auto care, but the lack of posted hours and the ongoing pricing lawsuit mean you should verify details before visiting. If you want guaranteed holiday hours or peace of mind on scanned prices, plan for a phone call or check alternative retailers nearby.
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Jessica Morin covers provincial policy, regional economics and public affairs across British Columbia.